A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Posted by @audreylaine, Mon, May 20 10:59am

Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you make for your business.

This is not an exaggeration. Google owns nearly 75% of search engine market share. People turn to the platform to search 3.5 billion times a day for all their search needs. That means every second there are 2.5 million searches happening.

That’s a lot of opportunities to get your brand in front of people—increasing web traffic, leads, conversions, and sales.

Let’s take a look at what Google Ads are, how they work and how you can set up a successful campaign for your business.

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