This post isn’t directly social, but some of the tactics these major brands have used to market their products may work for you.
For instance, Lululemon counted on word-of-mouth, inspirational tote bags, and using their stores as hubs for classes and events. When competition heated up, they pivoted to reposition their marketing efforts.
Lesson? Your marketing efforts can become stale. Don’t be afraid to try something new – particularly in social media.