9 Antidotes to the Facebook Algorithm Squeeze

Posted by @audreylaine, Jan 15, 2018

Jay Baer makes a good point: “Facebook is a public company. They have a fiduciary responsibility to maximize profits for their shareholders. They do not have a responsibility to maximize your profits. Of course, if they can further entice you to buy more ads my minimizing free exposure, they will do so eventually.”

Soooo… here are some things you can do to improve your Facebook metrics post-squeeze.

  1. Post content that solicits thoughtful responses.
  2. Get serious about user-generated content (UCG).
  3. Get serious about employee-generated content (ECG).
  4. Post how-to and youtility content.
  5. Use live video.
  6. Create Facebook shows.
  7. Engage your community with Facebook Groups.
  8. Use Messenger bots to deliver choice content.
  9. Use the Mom test.


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