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8 Secret Techniques To Reduce Facebook Ad Costs

I am not a fan of click-bait headlines, and this promise of "secret" techniques almost ruled this article out.

But with further investigation, I discovered a detailed article with lots of specific tips about how to reduce your Facebook ad costs. If you're responsible for placing ads for your social media, take a look. And let us know in comments if you find any secret gems.

Great article! I did a little more digging around relevance scores and came across this: https://www.socialmediaexaminer.com/improve-facebook-ads-relevance-score/ Does anyone know where to find out if your ad received negative feedback (e.g., a user hid it or reported it)? We have some ads where the relevance score is below average but the conversion and engagement rates are above, and I don't know why that would happen.

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