Having good copywriting skills is an important part of a social media manager’s toolkit. On Twitter you have to tell a story–but succinctly. And on Instagram, the photo has to match a carefully worded caption.
How do you keep all of this balanced with your brand’s marketing strategy goals? Writing for social differs from other types of copywriting. Here you need to balance your sales pitches with a more conversational “social” tone.
In this post, Sprout examines a number of ways you can improve your copywriting skills when you’re writing for social. Each tip comes with a helpful tool to help you execute it.