8 Actionable Instagram Marketing Tips Backed by 20+ Studies

Posted by @audreylaine, Nov 7, 2017

A guy from Buffer read over 20 Instagram studies and boiled his learnings down to 8 tips, complete with charts and graphs.

  1. Instagram’s young audience likes current, creative, and useful content
  2. Posting frequency is not as important as posting consistency
  3. There isn’t a universal best time to post on Instagram
  4. Businesses cannot ignore Instagram Stories
  5. Using both hashtags and location tag drives the most engagement
  6. Videos might overtake images as the most engaging type of content
  7. User-generated content drives growth and conversions
  8. Caption length doesn’t affect engagement


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