Dan Hinmon, MCSMN Director

Posts: 2845
Joined: Apr 13, 2011

7 Ways to Use Live-Streaming to Build a Competitive Advantage

Posted by @DanHinmon, Apr 21, 2017

The stats on video use are off the charts: On Facebook in particular, video posts generate 135% greater organic reach than photo posts. Facebook users comment on live video 10 times more than they do on regular videos.

A study from Livestream.com concluded that 80% of people online would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

This post describes 7 ways to effectively use live video. Which are you using? What kind of response are you seeing?


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