The stats on video use are off the charts: On Facebook in particular, video posts generate 135% greater organic reach than photo posts. Facebook users comment on live video 10 times more than they do on regular videos.
A study from Livestream.com concluded that 80% of people online would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.
This post describes 7 ways to effectively use live video. Which are you using? What kind of response are you seeing?