7 Ways to Improve Your Retargeting Ad Campaigns
This article provides seven tips to organize, optimize, and analyze your retargeting campaigns.
- Run separate campaigns to new and retargeting audiences.
- Use descriptive naming conventions to better sort campaign results.
- Create separate ad groups for each retargeting audience.
- Cease delivery to underperforming audiences.
- Optimize for click-through conversions instead of view-through conversions.
- Monitor and adjust your retargeting spend over time.
- Adjust new prospect acquisition and retargeting spend to find the optimal ad budget.
Do you have any advice to add? What’s worked for you?