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7 Ways to Improve Your Retargeting Ad Campaigns

Posted by @audreylaine, 6 days ago

This article provides seven tips to organize, optimize, and analyze your retargeting campaigns.

  1. Run separate campaigns to new and retargeting audiences.
  2. Use descriptive naming conventions to better sort campaign results.
  3. Create separate ad groups for each retargeting audience.
  4. Cease delivery to underperforming audiences.
  5. Optimize for click-through conversions instead of view-through conversions.
  6. Monitor and adjust your retargeting spend over time.
  7. Adjust new prospect acquisition and retargeting spend to find the optimal ad budget.

Do you have any advice to add? What’s worked for you?

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