7 Tips to Optimize Your Facebook Ad Campaigns

These are awesome tips for a Facebook ad campaign. I know several MCSMN members have had issues with Facebook ads and been unable to contact a real person at Facebook, so maybe Social Media Examiner could offer assistance.

  1. Build a sales funnel.
  2. Monitor ad frequency to manage exposure.
  3. Scale your budget based on ad performance.
  4. Narrow delivery to the right audience.
  5. Select proper placement for increased reach.
  6. Choose the right bidding option.
  7. Reuse old ad posts for new campaigns to preserve engagement stats.
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