7 Social Media Trends to Watch and Capitalize On in 2018

Posted by @audreylaine, Mon, Feb 5 8:23am

Kissmetrics combed through Buffer’s State of Social 2018 report to identify 7 trends to keep your eye on.

Some are destined for the trash heap of history – remember how much “fun” poking was on Facebook? – while others become cornerstones of the platform that we can’t remember living without.

  1. Social Listening
  2. Live Streaming and Video
  3. Influencer Marketing
  4. Facebook Continues to Set the Pace
  5. Increased Engagement on Messaging Platforms
  6. Instagram Stories
  7. Augmented Reality

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