7 Pro Tips to Up Your Game on Instagram Stories

Hootsuite's social media coordinator, Christine Colling, shares advice on using the Story feature to boost engagement and build an audience.

  1. Add UTMs to your links to track success.
  2. Use polls to increase engagement and gather feedback.
  3. Stick to your brand colors.
  4. Use location and hashtag stickers for discoverability.
  5. Include a clear call to action.
  6. Shoot vertically (portrait mode).
  7. Plan your content in advance.
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