6 Tips to Get the Most Out of Your Social Media Audience Research

Posted by @audreylaine, Wed, Sep 5 8:37am

Have you decided to research your audience more deeply using social media? Statistics show that 14 percent of Americans change their mind about an issue because of something they saw on social media.

Relationship building on social media is key.

Here’s how to get the most out of your audience research on social media:

  1. Identify your buyer persona.
  2. Research how users interact with brands.
  3. Determine your social media audience size.
  4. Survey your customers.
  5. Research your audience using messengers.
  6. Connect with your customers.

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