Testimonials can combine emotion and logic to create strong appeals to potential patients and their families. Or they can be blah.
To avoid blah testimonials, start with the right questions. By replacing the word product with your appropriate service line or experience, these questions can elicit convincing answers.
I like question #1: What was the obstacle that would have prevented you from buying this product/having this surgery? There’s always an obstacle, and by asking this question you help overcome similar obstacles the viewer may have.
Which question do you like?