6 Facebook Advertising Mistakes Every Marketer Makes
Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing the same Facebook-related pitfalls.
- Overlooking video as a marketing method
- Not being specific enough with targeting
- Failing to consistently monitor ads
- Choosing the wrong type of ad for the intended action
- Testing to many things at once
- Making decisions about future advertising plans too hastily