6 Data-Backed Steps For Improving Your Approach To Content Collaboration

Posted by @audreylaine, Jun 19, 2018

The folks at SEMrush wanted to figure out the biggest challenges of content specialists, so they conducted research in partnership with the Content Marketing Institute.

They used the results of this study to identify the main bottlenecks for content marketing specialists across different stages of the content lifecycle. In this article, they describe the planning stage and explain how collaboration with other team members can help content producers do their job effectively.


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