YouTube has 1.9 billion monthly active users and is the world’s second-biggest search engine. Every day, more and more brands upload content to the platform hoping to generate buzz around their products and services.
Entering this market can be intimidating. If your YouTube presence doesn’t focus on offering value with engaging content, viewers can spot it immediately.
Fortunately, there are a ton of brands on YouTube that you can look to for inspiration—many of them in niches that don’t immediately scream “entertainment.”
Check out these five companies that do YouTube marketing right.