Twitter is where the pulse of big events lives. From breaking news about natural disasters to the finale of an epic television show, we live-tweet things so that we don’t feel like we’re experiencing them alone.
Live-tweeting can help businesses raise brand awareness, increase engagement, or draw attention to an event or campaign as it happens.
Here are five things that can help you make live-tweeting a success. It’s pretty Hootsuite-centric, but the ideas are solid.