Stacy Theobald
@stacytheobald

Posts: 118
Joined: Feb 08, 2011

5 Reasons Social Media Actually Does Apply to your Industry

Posted by @stacytheobald, Fri, Aug 9 1:54pm

“We don’t use social media. We’re B2B. Social media isn’t for our industry.”

Have you said this? Have you heard someone else say it?

Sure, maybe it doesn’t seem like your industry has a place on Instagram. But maybe there’s another platform that works better. Or maybe there’s a way for you or your team to use some of the platforms another way.

At the end of the day, social media has changed the way we communicate, the way we spend our idle time, and the way we conduct commerce.

Humans – No matter your industry, the entity on the other side of your business transaction is a human.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.

  1. Humans are Social
  2. Humans Research
  3. Humans need a break
  4. Humans are mobile
  5. Humans like video

 

COMMENT

I’m not convinced by these 5 reasons – heck I’m not sure I even believe them, such as “humans research”. There reason to be on social media is this: “it supports my mission”. If you can’t determine how, then best avoid it.

COMMENT
@matthewrehrl

I’m not convinced by these 5 reasons – heck I’m not sure I even believe them, such as “humans research”. There reason to be on social media is this: “it supports my mission”. If you can’t determine how, then best avoid it.

Jump to this post

I think that humans do research. We research the best prices for items on our shopping list. The best grass to plant in the fall and online reviews for doctors. Research helps us feel like we are making the best decisions for our families.

COMMENT
Please login or register to post a reply.

© Mayo Clinic Social Media Network. All Rights Reserved.