5 Questions to Ask When Analyzing Your Content Marketing Ideas

Posted by @audreylaine, Feb 7, 2018

Content ideation can be tough. You often feel like you’re going round in circles trying to come up with that next big idea. One of the most difficult things to overcome during the ideation process, however, is being over critical too early on. Don’t put limits on your final creative output by dismissing an idea before you’ve developed it as far as it can go. Instead, ask yourself these 5 questions.

  1. What’s the hook? Why will anyone care?
  2. Can you explain the story in a few sentences?
  3. Is it unique? Does it add anything new to a topic?
  4. Can a journalist or blogger do it themselves?
  5. Is it linkable?


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