In the world of social media marketing, the word “engagement” gets thrown around a lot, but few brands actually know how to achieve it.
Brands might pursue the low-effort game of tweeting, ‘gramming, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement.
Engagement just isn’t easy to produce. You have to be, well, engaging. In your business niche, the “like my page” approach probably isn’t going to be effective as you’d like.
This article discusses ideas that could make you a force to be reckoned with.