Thanks to @westr for pointing us to this article. He writes, “This is interesting since it runs counter to prevalent SoMe advice you would have gotten from multiple media gurus only half a dozen years ago or so, and raises the important point that SoMe rules and practices may likely continue to evolve over time, some perhaps in very crucial ways.”
Are you asking people to share your content? Only sharing text and image updates? Read this article. What will you do differently?
Liked by Kimberly Dorris