5 Intriguing Insights Into The Future Of Snapchat

Posted by @audreylaine, Thu, Aug 30 1:15pm

Snap CEO Evan Spiegel recently allowed Bloomberg into some of the company’s most guarded sanctums, including a special ceremony where employees share dark secrets. Clearly, the company feels it’s time for good press.

If you’re a business or marketing agency that has turned away from the company in recent years in favor of skyrocketing social media star Instagram, is there any reason to look back? Here are some insights from the Bloomberg profile that everyone should be aware of:

  1. They encourage vulnerability–for now.
  2. They see Facebook as the villain.
  3. Their CFO might be their savior.
  4. Snap thinks they can do what Facebook does for advertisers, but cheaper.
  5. The company prioritizes itself and its workers.

COMMENT

I just don't see how Snapchat can benefit Healthcare orgs. Am I being shortsighted?

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