Today’s consumers expect to be educated before they buy. Education-based marketing is not new, but today, it’s almost a non-negotiable for businesses of all sizes, and in all industries. And one of the best ways to educate and build authority in the marketplace is to have a solid blogging strategy in place.
In fact, according to a recent inbound marketing report, nearly 80% of companies which use blogging as part of their marketing strategy report acquiring customers through their blogging efforts. Additionally, 82% of businesses admit that blogging is now critical to their business.
But blogging, like any business activity, needs to have both a purpose and a plan to ensure that you’re getting the best results from the time and resources invested. This means having a blogging strategy that’s focused on achieving your desired business goals. Read more.