Stacy Theobald

Posts: 165
Joined: Feb 08, 2011

5 Indisputable Reasons Why You Need a Blogging Strategy

Posted by @stacytheobald, Fri, Aug 30 7:44am

Today’s consumers expect to be educated before they buy. Education-based marketing is not new, but today, it’s almost a non-negotiable for businesses of all sizes, and in all industries. And one of the best ways to educate and build authority in the marketplace is to have a solid blogging strategy in place.

In fact, according to a recent inbound marketing report, nearly 80% of companies which use blogging as part of their marketing strategy report acquiring customers through their blogging efforts. Additionally, 82% of businesses admit that blogging is now critical to their business.

But blogging, like any business activity, needs to have both a purpose and a plan to ensure that you’re getting the best results from the time and resources invested. This means having a blogging strategy that’s focused on achieving your desired business goals. Read more.


Great strategies provided in the article. Thanks for sharing this.


My old clinic embedded the blog subtly but directly on the home page and it really took off, also getting picked up by a regional newspaper. Hosting a physicians blog – especially on a busy corporate home page – can create a virtuous cycle which develops both the physicians platform and the corporate platform – but it does take a a deep sns of trust between the two to do this well. If you have the right blogger, it can also dramatically increase a specialty departments revenue … but the key is getting the right blogger.

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