Audience targeting has had a massive impact on the way PPC pros approach their campaigns. It has tremendous versatility and allows advertisers to focus on the right folks as they’re bouncing around the world wide web. Most often, audiences seem to be relegated to the retargeting, display, and social strategies, but that’s only part of the story. Audiences can be a huge benefit to search campaign strategies as well. Whether they’re as the sole targeting for a campaign or simply as a bid modifier layer, here are five ways you can leverage audiences in your search campaigns.