4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

These four trends are on the rise in 2018 and have a huge impact on marketing.

  1. Voice-activated personal assistance will continue to shape consumer behavior.
  2. Consumers want to experience a brand, product or service before they buy—and video is the conduit.
  3. Consumers are growing more curious, as well as more impatient.
  4. Distrust is at an all-time high, which calls for more transparency and authenticity in marketing.
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