4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018
These four trends are on the rise in 2018 and have a huge impact on marketing.
- Voice-activated personal assistance will continue to shape consumer behavior.
- Consumers want to experience a brand, product or service before they buy—and video is the conduit.
- Consumers are growing more curious, as well as more impatient.
- Distrust is at an all-time high, which calls for more transparency and authenticity in marketing.