4 Things Brands Must Consider When Developing a Voice Strategy

Posted by @audreylaine, Jul 23, 2018

Voice technology has taken a major leap forward, with speech recognition hitting 95 percent accuracy, the same as the human threshold.

To help brands navigate this new landscape, SEJ has outlined four things that are key to keep in mind to ensure your voice strategy is on the right path.

  1. Don’t think of voice as an isolated channel.
  2. Design content for voice.
  3. Relevances becomes even more important.
  4. Identify goals for voice.


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