4 Essential Social Metrics for 2018

Posted by @audreylaine, Tue, Feb 13 9:47am

Social media is a major part of most companies’ marketing strategies these days, and you’ve got to be looking at the right metrics to measure success. Here are 4 key metrics to evaluate the effectiveness of your campaigns.

  1. Post volume (We at Mayo Clinic did a study on this.)
  2. Relevancy score
  3. Video minutes viewed
  4. Post-click conversion rate

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