4 Content Marketing Gems to Inspire You and Your Strategy

Posted by @Margaret_Marie, Dec 31, 2018

Every week, I have the privilege of editing a column from CMI Chief Strategy Advisor Robert Rose. Each one contains a gem of wisdom – sometimes more than one. Giving each a final polish is one of my favorite tasks.

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content, the job of content marketing, and what success really feels like.

Here are some of the lessons that resonated with me long after the newsletters hit people’s inboxes…


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