Dan Hinmon, MCSMN Director

Posts: 2881
Joined: Apr 13, 2011

32% of Consumers Own a Smart Speaker, 71% Use Voice Commands Daily

Posted by @DanHinmon, Sep 10, 2018

Are you ready for voice-activated search?

If not, you’d better be thinking about it. According to Adobe’s latest State of Voice Assistants report, 32 percent of consumers now own a smart speaker, up from 14 percent in January 2018. That number is expected to rise to nearly 50 percent after the upcoming holiday season.

More importantly, how many are actually using their smart speakers? The study shows 71 percent of smart speaker owners use voice every day, and 44 percent use voice multiple times a day.

Read the story – AND register for our MCSMN Annual Conference where @ahavaleibtag, a member of our external advisory board and president of Aha Media Group, will present Getting Your Content Ready for Voice-Activated Search.


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