31 YouTube Stats That Matter to Marketers

The way we consume video is changing fast. Rather than gathering around the TV to watch our favorite shows, we’re gathering in virtual communities to share both short- and long-form video tailored exactly to our in-the-moment wants and needs.

YouTube’s first video was uploaded on April 23, 2005. It has been watched more than 45 million times. The content? A young man at the zoo observing that elephants have very long trunks.

Of course, YouTube content has become much more sophisticated since 2005, but the network still offers a platform in which everyone from kids to major brands can develop a loyal subscriber base.

For marketers, the YouTube opportunity is clear: tap into a massive audience that’s actively searching for and sharing video content online. In this roundup of YouTube stats that matter to marketers, Hootsuite examines the numbers you need to know to guide your YouTube business strategy.

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