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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2376
Joined: Apr 13, 2011

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 10

Posted by @DanHinmon, Jun 21, 2016

Buffer examined over 100,000 accounts, which consisted of over 14 million tweets and two million Facebook updates, to figure out how brands have been sharing to social media over the past 12 months.

The lessons in a nutshell (and there are some interesting details and charts):

Video is largely underutilized.
Links are engaging – but are we sharing too many?
Brands are missing out on LinkedIn and Pinterest.

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