Buffer examined over 100,000 accounts, which consisted of over 14 million tweets and two million Facebook updates, to figure out how brands have been sharing to social media over the past 12 months.
The lessons in a nutshell (and there are some interesting details and charts):
Video is largely underutilized.
Links are engaging – but are we sharing too many?
Brands are missing out on LinkedIn and Pinterest.
Liked by Dong Nan Zheng