3 Tips to Optimize Your Digital Ad Campaign

Posted by @Margaret_Marie, Dec 13, 2018

What images should I use? How much copy should I include? What’s the most effective call-to-action? How many times can I show the same ad to an audience before fatigue sets in?

These questions can be hard to answer, but past performance data can offer some insights into how best to approach ad creation and campaign management.

SmartBrief serves roughly 3,000 unique ad creatives across its network each month. To help guide our advertisers in the ad creation process, we compiled more than a year’s worth of data (and thousands of creatives) to bring you our Advertising Media Kit. We’ve included a few of our favorite findings…


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