3 Things You Need to Know About the Average Facebook User

This research-based article details information about who is most likely to share, what they're most likely to share, and generational distinctions.

One great tip: Both brands and users are trying to improve and influence their image by sharing content, but to fully take advantage of the channel’s potential reach, social media marketers must appeal to users’ motivations to connect with each other and not just the brand.

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