With a 4 million user increase since the start of the year and growing interest in their new offerings, the company’s making it easy to revisit Snapchat as an advertiser.
In the last couple of years, Snapchat has gone to great lengths to recapture its onetime dominance…and its efforts are finally paying off. Their next step? Bringing advertisers back in full force, and their latest tactic wants to make their return as easy as possible.
Instant Create ads (available at this time only for Snap Ads) are designed to “make Snapchat advertisers accessible to smaller advertisers who may not have the time or resources to try to understand new ad formats.” Those wanting to do more elaborate work can use “Advanced Create,” but this streamlined format aims to capture those looking for a low barrier to entry.
What will you need to take advantage of this new format?