With online platforms giving more people more opportunity to share their thoughts and feelings on anything and everything that comes to mind, reputation management has become a much bigger marketing challenge in recent times.
By now, most brands are aware of the need to monitor their brand name on social media, and manage branded organic visibility. But are those elements enough? Are businesses missing important reputation management tasks that can threaten their standing?
Here’s the truth – most businesses are doing just that.
To help, here are three important tasks that every business should include in their reputation management strategy. Read the 3 strategies here: