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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2385
Joined: Apr 13, 2011

3 Customer Experience Strategies You Can Steal From McDonald’s, Red Bull, and Domino’s

Posted by @DanHinmon, Mon, Sep 18 10:47am

Thanks to @MakalaArce for recommending this story.

“The sharing economy has taught us that customers crave experiences, not things,” writes the author. One interesting insight:

McDonald’s sifted through social conversations since 2008 to determine if there was customer demand for all-day breakfast, then sent 12,000 personalized tweets directly to those customers when they launched their all-day breakfast campaign.

Liked by MakalaArce

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