23 Facts You Should Know About Online Reviews

Those pesky online reviews - even the negative ones - can add to your organization's credibility, according to this article.

Some interesting facts:

  • Customers spend five times as long on a site if they interact with bad reviews, trust those reviews more, and convert 85 percent more often.
  • Eighty-eight percent of consumers trust online reviews as much as they trust a personal recommendation from somebody they know.
  • Only about 10 percent “always” or “almost always” leave reviews on products and services.



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