23 Facts You Should Know About Online Reviews
Those pesky online reviews - even the negative ones - can add to your organization's credibility, according to this article.
Some interesting facts:
- Customers spend five times as long on a site if they interact with bad reviews, trust those reviews more, and convert 85 percent more often.
- Eighty-eight percent of consumers trust online reviews as much as they trust a personal recommendation from somebody they know.
- Only about 10 percent “always” or “almost always” leave reviews on products and services.