Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. You wouldn’t use a screwdriver to hammer a nail into a board, right? The same goes for managing your brand’s Facebook presence. The wrong tools can make life a whole lot harder.
A successful Facebook marketing strategy touches everything from testing ads to analyzing engagement. Hootsuite shares 23 tools, broken down by function, that will get your Facebook marketing strategy off to the right start.