2 Key Marketing Jobs That Did Not Exist Last Year

Jay Baer says two new digital marketing jobs include Audience Strategist and Digital Knowledge Manager.


What are they? He explains Audience Strategist this way:

"It’s not a community manager, and it’s not a content marketing manager (although both of those could be launching pads for this role). Instead, what is required is truly an “Audience Strategist”charged with protecting and growing the value of the collected attention from fans, subscribers, and followers of the brand."

And here's his description of a Digital Knowledge Manager:

"Whereas the Audience Strategist is tasked with building and protecting the people who love the brand, the Digital Knowledge Manager is charged with building and protecting the data that is true about the brand."

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