There are several ad optimization techniques that can help you make the most out of your PPC investment. When done right, they can produce great results on your AdWords and Facebook advertising campaigns.
Whether your brand has one location or 1,000, optimizing your paid search and Facebook ads for local customers can help you generate more conversions and revenue.
On June 13, SEJ Staffer Loren Baker moderated a Marketing ThinkTank webinar sponsored by DialogTech. Presenters Blair Symes and Katie King discussed proven localization strategies all businesses can use to drive more customers from AdWords and Facebook campaigns.
This article is a recap of the webinar presentation.