10 Important 2020 Social Media Trends You Need to Know

There are some surprising recommendations here. For instance:

Trend #3: Diversify with TikTok, Reddit and more.

“Facebook is no longer the one-stop-shop it used to be. Younger demographics are favoring the sister platform of Instagram, as well as TikTok and Snapchat." Could this apply to healthcare?

And some solid reminders: For instance:

Trend #1: Connection + Community + Experience

“The new mindset is this: The relationship we build with our customers is more important than the products and services we sell them."

Interesting. I think since the first of the year I have now seen at least half a million lists of 'key' trends in social media. The one that made me laugh the most was the one with a list of 52!

I'd have to say before anyone goes off chasing the newest trend in FOMO, you need to know who you are trying to influence. For instance, if you serve a military population be aware TikTok has been banned for them to use, etc.

Important to also know who the decision makers are for your services as well, then pick your platforms. I don't think any organization has enough resources to chase every new platform. Plus I've always admired and follow those organizations/brands that pick a platform and do it well rather than those who are on multiple platforms and erratic on them.

Just my two cents, plain.

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@IndianaScott

Interesting. I think since the first of the year I have now seen at least half a million lists of 'key' trends in social media. The one that made me laugh the most was the one with a list of 52!

I'd have to say before anyone goes off chasing the newest trend in FOMO, you need to know who you are trying to influence. For instance, if you serve a military population be aware TikTok has been banned for them to use, etc.

Important to also know who the decision makers are for your services as well, then pick your platforms. I don't think any organization has enough resources to chase every new platform. Plus I've always admired and follow those organizations/brands that pick a platform and do it well rather than those who are on multiple platforms and erratic on them.

Just my two cents, plain.

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Always appreciate your two cents, @IndianaScott. 52 key trends is really funny! Your point about picking a platform and doing it right is spot on. Do you have advice for how to pick the right platform?

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@DanHinmon

Always appreciate your two cents, @IndianaScott. 52 key trends is really funny! Your point about picking a platform and doing it right is spot on. Do you have advice for how to pick the right platform?

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I wish I had some gem of wisdom on this, but I don't. Hopefully others will and will chime in!

I raised the issue since I so often see organizations/brands trying to hit several platforms, not have the time, personnel, or content for them all, and then begin to do a poor job on all of them. I do know there are certain organizations I follow more on Facebook than elsewhere, but others I find do a better job on Instagram. I struggle with Twitter, but given my limited time for social media, I find it filled with amazing amounts of nothing but yada, yada, yada. And a whole lot of complaining.

From a medical perspective, I have to say I am shocked at how much the medical profession complains about their lives on Twitter. It brings me back to a day when I was in high school and my mother asked me what I thought I wanted to do for a living. I gave a couple answers and she asked me 'you don't want to go into the business world like your dad?' I replied 'No way! Why would I? All he does is complain about how crummy his day was every night."

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