2018 #MCSMN Annual Conference Speaker Bios
In collaboration with Medical Director Farris Timimi, M.D., Lee Aase is communications director for Mayo Clinic's Social and Digital Innovation team. After 14 years in government and political roles at the local, state and federal level, Lee came to Mayo Clinic in 2000 as a member of the media relations team and became manager of that team in 2003. He began Mayo’s exploration of social media applications in 2005 and started his personal blog a year later. In addition to overall team leadership and strategy development, Lee is an evangelist for Mayo Clinic and for application of social media in health care.
Alicia Aebersold has more than 20 years of strategic, results-oriented communications leadership in private, public, and nonprofit sectors, including the National Council for Behavioral Health, the National Governors Association, and the Aligning Forces for Quality program of the Robert Wood Johnson Foundation. Currently Chief Communications Officer at the American Psychological Association. Fanatic about getting executives and thought leaders to tell their own stories on social media.
Christa L. Arnold, Ph.D.
Christa L. Arnold, Ph.D. received her doctorate in Health Communication from the University of Florida. Her primary research and teaching area is that of physician-patient interaction, social listening, and deception detection in healthcare. Christa received several grants for her work in communication education for physicians and patients in the clinical setting and has published her work in international, national, regional, and medical peer-reviewed journals and various book chapters. Christa has developed medical education and training seminars, courses, and workshops for medical professionals, medical students, and patients for over twenty years.
Shawn Bishop is a senior communications specialist with Mayo Clinic's Social and Digital Innovation Team. Before joining the team in 2010 as one of the founding team members, Shawn spent more than 20 years in IT at Mayo Clinic. He is lead for Mayo’s external facing WordPress sites (over 50 sites). Shawn created Mayo Clinic's Pinterest page and patient webinar process, which he continues to support. He was also instrumental in taking the “Mayo Clinic Radio” live radio show on the road.
Adriana is the senior director of Public Affairs and Communications for McLean Hospital, the largest psychiatric affiliate of Harvard Medical School. She has worked in healthcare communications for more than 17 years and has a keen interest in educating the public about mental health. In 2016, Bobinchock, along with her colleague Scott O’Brien, spearheaded McLean’s national public awareness campaign Deconstructing Stigma: A Change in Thought Can Change a Life.
Lucy is digital marketing coordinator at Blessing Health System. She began her career in community relations, fundraising and outreach for social service nonprofit agencies in St. Louis, Missouri. She moved into healthcare in 2012 to perform community outreach efforts for Blessing Health System in Quincy, Illinois, and the surrounding rural region.
Lucy quickly saw the opportunity to grow the Health System’s outreach and communication efforts on social media. In early 2017, she shifted her focus to social media and digital marketing exclusively. As the (part-time!) social media coordinator at Blessing Health System–comprised of a regional hospital, critical access hospital, 100+ provider group, foundation, medical supply company and college of nursing and health sciences–she focuses on creative and efficient solutions to grow the organization’s social media presence, manages email marketing and creates web content.
Chris Boyer is the Director of Digital Strategy & Analytics for University of Minnesota/Fairview Health. He is an experienced digital marketing and digital patient experience expert, having spent his career helping hospitals, health systems and physician practices transform to become both digital and patient/customer first.
Chris has led internal hospital digital teams at numerous health systems across the country, including Northwell Health (in NYC) and Inova Health (in Washington DC). Chris is also the co-host of the Touchpoint podcast (http://touchpoint.health) and a founding and platinum advisory member for the Mayo Clinic Social Media Network.
Katherine Y. Brown, Ed.D.
Dr. Katherine Y. Brown’s background includes working nationally and internationally, speaking on chronic diseases, health disparities, and innovative strategies including faith-based health initiatives for underserved populations. She is a National CPR Ambassador for Learn CPR America, founder of Roberta Baines Wheeler Pulmonary Hypertension Awareness Group in honor of Ms. Roberta Baines Wheeler, her late mother, and has developed a program, KYB Leadership Academy, to expose high school students to leadership development and careers in healthcare.
Wen-Ying Sylvia Chou, Ph.D., MPH
Wen-Ying Sylvia Chou, PhD, MPH, is a Program Director in the Health Communication and Informatics Research Branch (HCIRB) of the Behavioral Research Program (BRP) at the National Cancer Institute. Her research interests include social media and health, health literacy, patient-provider communication for patients diagnosed with cancer, and mixed methods research.
Trained as a sociolinguist, she has expertise in mixed methods analyses of online and health care interactions. She has led a number of NIH initiatives on the role of technology in various areas of health, including funding initiatives on the impact of the changing communication landscape on substance use and addiction and on cancer prevention and control. She is also a prolific scientist, having over 75 peer-reviewed publications and overseeing a number of edited volumes.
Dr. Chou was a graduate of the NCI Cancer Prevention Fellowship Program and obtained her M.S. and Ph.D. in Linguistics from Georgetown University. Her doctoral dissertation examined end-of-life discourse through an ethnographic and linguistic analysis of interactions between seriously-ill cancer patients and caregivers. She holds a bachelor's degree in Music from Santa Clara University and a master's degree in Public Health from the Interdisciplinary M.P.H. program at University of California, Berkeley.
Marie Ennis-O’Connor is a digital communications strategist and an internationally recognized speaker and writer on emerging trends in digital health and participatory medicine. Marie works with clients to create patient engagement strategies, co-design research, and increase clinical trial recruitment. She has recently been appointed to a panel of multi-sectoral experts in Path to Zero, the Economist Intelligence Unit's research, policy, and advocacy initiative that aims to surface innovative strategies to support the elimination of the Hepatitis C virus.
Marie has worked with medical teaching faculties in Ireland, the USA, and Australia on programs to integrate narrative medicine practice in medical education, and sits on the board of trustees for the Patient Empowerment Foundation, a network of people, foundations, organizations and medical institutions dedicated to empowering patients worldwide.
Susannah Fox advises companies and organizations on how to navigate the intersection of health and technology. She is the former chief technology officer for the U.S. Department of Health and Human Services (HHS), where she led an open data and innovation lab that created opportunities for entrepreneurship across the HHS workforce. Previously she was the entrepreneur-in-residence at the Robert Wood Johnson Foundation and an associate director of the Internet Project at the Pew Research Center.
Beth Granger is a social media, social selling, and LinkedIn consultant, trainer, and speaker. Beth works with organizations and individuals who want to use social media to find prospects, book meetings, and build their professional brand. She loves helping people who are not comfortable with technology to embrace its power.
Tom Hardej is the Sr. Marketing Manager for Digital Content at Massachusetts General Hospital. Tom began his career as a book editor. Previously he worked at a content marketing agency creating content and editorial strategies for clients from diverse industries (including hospitals, health care, insurance, and pharmaceuticals).
Rachel Haviland, Ph.D.
Rachel Haviland, Ph.D. is a marketing consultant, entrepreneur and thought leader, as well as CEO of a full-service marketing agency. She blends 19 years in medical research, bioinformatics and statistics with cutting-edge marketing techniques to bring a unique perspective to healthcare marketing. A self-confessed geek, she is passionate about new and emerging marketing technologies and their potential to influence health care and our society.
Vaughn Hester works to empower online communities as part of the Community Partnerships team at Facebook. Her background includes work with international health and development NGOs (Results for Development, UNHCR/FORGE, Partners in Health) and product/program management with CrowdFlower, DocuSign and the Express Wi-Fi team at Facebook. She holds degrees in international relations and international health, and her graduate research examined linkages between microfinance and health in a Zambian refugee settlement.
Ahava Leibtag is President and Owner of Aha Media Group, LLC, a content strategy and content marketing consultancy. She’s a well-recognized content strategist who also writes about social media.
Before founding her company in 2005, Ahava worked in the corporate communications department of Russell Reynolds Associates, a leading international executive recruiting firm, as well as for two major advertising agencies, a commercial production company, and also served as metro beat reporter for The Jerusalem Post.
Cynthia Floyd Manley
Cynthia Floyd Manley is director of strategic marketing at Vanderbilt University Medical Center, where she leads development of content marketing and social engagement strategies. She began her career as a newspaper journalist at The Tennessean and still considers herself a journo at heart.
Before her current role in 2011, she spent 12 years as the senior media relations and communications officer for the Vanderbilt-Ingram Cancer Center. She also has served leadership roles in the National Cancer Institute Public Affairs & Marketing Network and the National Comprehensive Cancer Network.
Maureen Marshall is a health communication specialist with CDC’s National Center for Immunization and Respiratory Diseases. Her focus is implementing clear communication of health messages for the public and for health professionals through digital channels. She has a BA in English from Seton Hill University and an MS in Technical and Professional Communication from Southern Polytechnic/Kennesaw State University.
Taryn Offenbacher is senior communications specialist with the Mayo Clinic Social and Digital Innovation team. Previously, Taryn served nearly seven years at a national anti-trafficking organization, leading an integrated communications strategy and overseeing the implementation of social, digital, and traditional media campaigns. Currently, Taryn covers Arizona news on Mayo Clinic’s social media channels and provides strategic leadership and consultation to equip and encourage Mayo Clinic staff to contribute to the health care community on social media.
Charged with the responsibility of acting as a subject matter expert on digital strategy, Stephanie Phillips serves as VP of Digital for ReviveHealth. With a passion for driving digital innovation built on strategy, Stephanie helps clients identify the most meaningful ways to amplify their core story across the span of their digital footprint, developing programs that include scaling enterprise marketing strategy, executing comprehensive plans that are measurable and optimized for maximum value.
Stephanie is a lifelong learner with a broad range of experience in marketing, communications, web development, project and account management.
Alfredo Quiñones-Hinojosa, M.D.
Alfredo Quiñones-Hinojosa, M.D., affectionately called "Dr. Q," is a consultant and serves as chair of the Department of Neurologic Surgery at Mayo Clinic's campus in Florida. He is recognized with the distinction of a named professorship, the William J. and Charles H. Mayo Professorship.
In addition to his clinical activities, Dr. Q leads NIH-funded research to find a cure for brain cancer. His cutting-edge research focuses on brain tumors and cell migration, health care disparities and clinical outcomes for neurosurgical patients in which the operating room is used as an extension for his research scenario. He has authored numerous high-impact scientific journal articles, chapters, abstracts and books.
Dr. Q was born in a small village outside of Mexicali. In 1987, at the age of 19, he came to the United States. He started his education at San Joaquin Delta College in Stockton, California, then completed his bachelor's degree in psychology with the highest honors at University of California, Berkeley. He received his medical degree from Harvard Medical School, where he graduated with honors. He then completed his residency in neurosurgery at the University of California, San Francisco, where he also completed a postdoctoral fellowship in developmental and stem cell biology at the laboratory of Professor Arturo Alvarez-Buylla.
This 5-minute interview video provides some interesting insights into Dr. Q's life.
Matthew Rehrl, M.S., M.D.
Dr. Matthew Rehrl is a double-board certified physician with over 100,000 patient visits of experience. He has spent more than eight years advising on both Social Media and Advanced Technology to the C-Suite leadership of The Everett Clinic, a 600+ provider healthcare organization.
Dr. Rehrl is currently pursuing advanced certification in Management, Innovation & Technology through MIT, with a focus on Artificial Intelligence Applications within the Social Media and Healthcare domains.
Margaret Shepard is a communications specialist on the Mayo Clinic Social and Digital Innovation team. Before joining the team in 2015, Margaret received her Master’s of Science degree in Communications from North Dakota State University. Margaret consults with Mayo Clinic departments on how to use social media and works with Marketing to further digital strategies for engagement.
Reed Smith is a consulting strategist and thought leader focused on the integration of social computing into large organizations. Much of his work focuses on incorporating interactive elements through digital transformation into current strategies within hospitals and healthcare organizations.
Margaret C. Stewart, Ph.D.
Margaret C. Stewart, Ph.D., is an Assistant Professor of Communication Studies at the University of North Florida in Jacksonville where she teaches courses in Strategic Social Media and Mediated Communication. Dr. Stewart has a Ph.D. from Indiana University of Pennsylvania (2013) in Communications Media & Instructional Technology and is a certified social media strategist and trainer for the National Institute of Social Media (NISM). Her research expertise is in the area of social media strategy and mediated communication for personal and strategic uses.
As Mayo Clinic’s Marketing Manager in Florida, Ashley collaborates with our teams in Jacksonville and Rochester to tailor strategy around specific opportunities within the Southeast. Previous to Mayo Clinic, she was a Digital Sales Manager with Cox Media Group, responsible for leading the company’s digital revenue development and campaign execution including SEM, SEO, targeted display, online video, mobile, social, and website development.
Ashley has worked on projects for a variety of clients from Canada to The Bahamas and London to Australia. Ashley excels at leading through change. In her tenure as Digital Sales Manager, the CMG sales team accomplished over 1,000% digital revenue growth.
Monique Tremblay is a digital marketer with Massachusetts General Hospital with more than five years of experience in the health care industry. She enjoys social media strategy and the world of digital marketing.
Jacob Weiss, Ph.D.
Dr. Jacob Weiss is a researcher & social entrepreneur who explores strategies for blending online + offline community engagement and leadership development. He also is a professional juggler, who leads audiences and corporate teams in discovering their own "aha" moments through the process of learning to juggle.
After receiving his Ph.D. in Biomedical Informatics from Vanderbilt University, he has combined juggling, social media, and collaborative design for healthcare, bridging the digital divide, and facilitating local non-profit collaborations. He has been invited to present and perform at The White House, national TV appearances, and corporate events and conferences for leading brands and companies.
Colleen Young is the Community Director of Mayo Clinic Connect, a virtual community connecting patients with each other and to Mayo Clinic medical expertise. As an internationally recognized expert in building online patient communities that thrive, she frequently speaks about communicating the experience of illness in the digital age and the social web’s impact on participatory medicine, including at Stanford Medicine X and Mayo's Health Care Summit in Australia #MayoInOz. Colleen is a “tenacious connector of patients."