External Advisory Board

Our External Advisory Board (EAB) includes individuals from every sector of the health care industry. Several former EAB members have received Platinum Fellow designation to recognize their extraordinary service.


 

Patricia F. Anderson is Emerging Technologies Librarian at Taubman Health Sciences Library at the University of Michigan. Since 1995, her work has focused on health and the Internet, when she became design chair and webmaster for the HealthWeb collaboration.

She specializes in emerging technologies to facilitate outreach and support for health care consumers and educators. Additional professional interests include education, science 2.0, consumer health, health literacy, and community building. Publications include the Medical Library Association Encyclopedic Guide to Searching and Finding Health Information on the Web. She blogs at ETechLib and Cool Toys.

Kristine Austin is CEO of KS Austin Communications, which has created strategic digital marketing programs for clients like Stanford Healthcare, The Turek Clinic and EMQ FamiliesFirst.

Before going solo, Kris introduced social media and online marketing at one of the country’s largest behavioral health care agencies. She has a strong track record for managing clients’ online reputations and working with outlets like HuffPost, the New York Times, CNN, Slate, Fortune, "60 Minutes," and the Mercury News.

Vicki Bencken, Digital Communications Director at UC Davis Health in Sacramento, California, where she has overseen digital strategy, governance, branding, standards and training for Web and social media, for the University of California, Davis’ health-care umbrella organizations for the past twelve years. During her career, Vicki has been part of a team that developed a health-care information portal for academic physicians and medical student in the mid-90s, co-led an effort to establish a Web presence for the hospital in the early days of the Web and worked with a team that established the first medical informatics graduate program at UC Davis.

Andre Blackman is Principal of Pulse + Signal, a communications consultancy that helps clients navigate health care innovation. Passionate about the intersection of media, technology and design to improve health and social change, Andre has worked with organizations such as the Black AIDS Institute, CDC, and HHS to educate and promote innovation.

He serves on IntraHealth International OPEN; SXSW Health Advisory Board; DC Health Innovation Week Committee; and is the Cofounder of the FastForward Health Film Festival.

Amanda Changuris is a senior social media marketing analyst for Highmark Inc., a Blue Cross Blue Shield company based in Pittsburgh, PA, where she’s the Twitter Lead and blog Co-lead.

She began her professional life as a TV and radio news anchor and reporter before moving to health care marketing, communications and social media. Amanda has extensive experience with real-time troubleshooting and crisis management across a wide range of social media platforms.

Kimberly Dorris is the Executive Director and CEO of the Graves' Disease and Thyroid Foundation (GADTF), a small nonprofit organization based in Rancho Santa Fe, CA. She began working with the GDATF as a volunteer in 2010, and took over day-to-day management of the Foundation in 2011.   Her responsibilities include organizing patient education events in various locations throughout the U.S.A., managing the Foundation's social media sites (Facebook, Twitter, YouTube, LinkedIn and Google+), producing print and electronic newsletters , seeking grant funding, and providing support for patients via phone, e-mail, and an online support forum.   She also leads a monthly patient support group meeting in Phoenix, AZ.

Marie Ennis-O’Connor is a digital communications strategist and an internationally recognised speaker and writer on emerging trends in digital health and participatory medicine. Marie works with clients to create patient engagement strategies, co-design research, and increase clinical trial recruitment. She has recently been appointed to a panel of multi-sectoral experts in Path to Zero, the Economist Intelligence Unit's research, policy, and advocacy initiative that aims to surface innovative strategies to support the elimination of the Hepatitis C virus. Marie has worked with medical teaching faculties in Ireland, the USA, and Australia on programs to integrate narrative medicine practice in medical education, and sits on the board of trustees for the Patient Empowerment Foundation, a network of people, foundations, organizations and medical institutions dedicated to empowering patients worldwide.

David Harlow is Principal of The Harlow Group LLC, a health care law and consulting firm based near Boston, Mass. Twenty years’ experience in public and private sectors gives him perspective on legal, policy and business issues facing the health care community.

David helps clients reach goals in a highly-regulated environment, focusing on a range of issues from facilities development to social media strategies to avoiding fraud and abuse. His blog, HealthBlawg, is highly regarded in both the legal and health policy blogging worlds.

Melissa Hogan is an attorney and strategic consultant by profession who a became patient activist after her son was diagnosed with an ultra-rare disease (Hunter Syndrome or Mucopolysaccharidosis II).

She’s an internationally-known advocate for rare disease families about key issues such as medical research, pharma, clinical trials, therapies, social media and special education. She blogs at SavingCase and authored Calmer: Medical Events with Cognitively Impaired Children.

Janet Kennedy is a 25-year marketing and social media professional and the Host of the Get Social Health podcast sharing best practice stories and interviews about social media in healthcare. She is the founder of the Get Social Health Academy, a coaching, and eLearning consultancy producing online courses and social media content for Healthcare. Janet recently launched the Healthcare Writers Network with partner Carol Bush, to connect healthcare writers with healthcare practices.

Ahava Leibtag is President and Owner of Aha Media Group, LLC, a content strategy and content marketing consultancy. She’s a well-recognized content strategist who also writes about social media.

Before founding her company in 2005, Ahava worked in the Corporate Communications department of Russell Reynolds Associates, a leading international executive recruiting firm, as well as for two major advertising agencies, a commercial production company, and also served as metro beat reporter for The Jerusalem Post.

Cynthia Floyd Manley is Director of strategic marketing at Vanderbilt University Medical Center, where she leads development of content marketing and social engagement strategies. She began her career as a newspaper journalist at The Tennessean and still considers herself a journo at heart.

Before her current role in 2011, she spent 12 years as the senior media relations and communications officer for the Vanderbilt-Ingram Cancer Center. She also has served leadership roles in the National Cancer Institute Public Affairs & Marketing Network and the National Comprehensive Cancer Network. Cynthia is a member of the board of directors for Gilda’s Club Nashville.

Greg Matthews is the Creator of MDigitalLife and a managing director at the W2O Group where he provides strategic counsel to dozens hospital systems, health insurers, pharma/biotech manufacturers, medical device companies, health IT companies, and consumer health companies. He also works extensively with physicians, helping them activate online networks safely, responsibly, and effectively.

Greg has been featured in numerous top-selling business books by authors such as Charlene Li (Open Leadership); Bill Taylor (Practically Radical) and Larry Weber (Everywhere) and in publications such as Health Affairs, Business Insider, KevinMD, MedPage Today, MedCrunch and Medical Marketing and Media.

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Lisa Ramshaw is is CEO of Navigate Communications and the first to receive Gold Fellow designation from MCSMN. She led the program team for Mayo Clinic's first international Social Media Summit held in Brisbane, Australia in September 2015.

Her 25+ year career in marketing communications includes working with international companies like World Wildlife Fund and Amazon.com as well as the United Kingdom-based National Trust. In the eight years she was Director of Communications and Marketing at the Australian Private Hospitals Association, Lisa was instrumental in educating Australian health care professionals about the value of online social networking. She co-authored Don't Be an Egghead, a guide to Twitter for health care professionals.

Andy Sernovitz

Andy Sernovitz teaches word-of-mouth marketing and social media. He's the New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking. He leads SocialMedia.org, the community for social media leaders at the world's greatest brands, and WordofMouth.org, for marketers and entrepreneurs.

Andy taught at Northwestern University and Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing. His blog is called "Damn, I Wish I'd Thought of That!"

 Hugh Stephens is a medical student at Monash University in Melbourne, Australia, currently performing research into Donation after Cardiac Death. Entering medicine with an IT background at a time when social media was first emerging, Hugh has a keen personal and professional interest in this area.

In 2010 he co-authored the first Australian social media guidelines for medical professionals: the Australian Medical Association’s Guide to Social Media in the Medical Profession. Hugh has recently started Dialogue Consulting, a social media consultancy specializing in building communities through social media.

Kathy Winter is the Social Media Project Manager for Shriners Hospitals for Children, a pediatric specialty health care system with 22 locations in the U.S., Canada and Mexico, and Shriners International, an international fraternity with nearly 200 chapters world-wide and the founders of Shriners Hospitals for Children. 

Kathy was instrumental in obtaining leadership buy-in to add social media to the communications program in 2007, making Shriners Hospitals for Children one of the early health care adopters of social media.  In addition to managing corporate social media, she provides system-wide guidance on social media strategy and best practices, evaluation of new platforms, and educates organizational leadership about social media development, communications and management.

 

Views expressed by members of the External Advisory Board are those of the individuals and do not represent the Mayo Clinic Social Media Network.

 

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