Virtual Social Media Residency: Social Media, Disasters and the Future of Medical Education

Description

This virtual social media residency for physicians, physician assistants, and nurses is sponsored by the National Center for Medical Education Development and Research (NCMEDR) Communities of Practice at Meharry Medical College.

With the advent of disasters such as COVID-19, we have reached a new normal where social media is no longer optional, but an essential tool for teaching health professionals. Health care professionals such as physicians, physician assistants, and nurses can share critical health information with colleagues, patients, and the public.

This Social Media Residency will help those attending understand why and how social media can be utilized to transform medical education and clinical practice to meet the needs of vulnerable populations (LGBTQ, persons experiencing homelessness, and Migrant Farm Workers).

Who should register?

Health care professionals such as physicians, physician assistants, and nurses.

What does my registration include?

• Full conference access
• A one-year individual premium membership in the Mayo Clinic Social Media Network (normally $295)
• The Social Media Basics for Healthcare Online Certificate. Physicians who complete the certificate can earn 3.5 CME.

Prior to the Conference

If you complete the Social Media Basics for Healthcare Online Certificate you will have a solid foundation in social media principles.

Keynote

Dr. Bryan Vartabedian, MD, FAAP

Director of Community Medicine for the division of gastroenterology, hepatology and nutrition, Texas Children’s Hospital

Practical Wisdom for Mastering Your Life Online

Dr. Bryan Vertabedian is considered one of health care’s influential voices on technology and medicine. His expertise lies in understanding the emerging digital culture of medicine and how new media can be leveraged by organizations and individual stakeholders in health care

Whether you’re a private-practice physician interested in taking charge of your online reputation or the manager of a large multi-specialty group charged with teaching others, this presentation will help you make the most of your digital footprint.

Program

Greetings
Patricia Matthews-Juarez, PhD, Vice President, Office of Faculty Affairs and Development, Meharry Medical College

Welcome
Lee Aase, Director, Mayo Clinic Social Media Network
Paul Juarez, PhD, Director, National Center for Medical Education Development and Research

Why is Social Media Important? The  New Normal. The Time is Now
Katherine Y. Brown, EdD, Assistant Professor, Department of Family and Community Medicine, Director, Communities of Practice, Director, Dissemination Core, National Center of Medical Education Development and Research, Meharry Medical College

The Power of Twitter
Dan Hinmon, Manager, Mayo Clinic Social Media Network

The Mayo Clinic Response to COVID19
Lee Aase, Director, Mayo Clinic Social Media Network

Social Media, Crisis Communications, and the Pulse Tragedy
Cristina Maria Calvet, MBA, APR, CEO, CCH Marketing

The New Zealand Response to COVID 19: David Grayson, MD, Clinical Director Otolaryngology Head & Neck Surgery ; Clinical Lead Patient Safety & Experience at Waitemata District Health Board, North Shore, Auckland

Conclusion: Patricia Matthews-Juarez, PhD, Vice President, Office of Faculty Affairs and Development, Meharry Medical College