Webinars

Loading information...

UPCOMING WEBINARS

The State of Digital Marketing: Findings from Texas and What They Mean

The State of Digital Marketing: Findings from Texas and What They Mean

Tue. Mar 28, 2017 AT 2PM CST

Presented by Reed Smith, founder & president of the Social Health Institute and THA Digital Marketing

Through an extensive review of 2500 social and digital accounts across all Texas hospitals, Reed Smith and his team were able to gather insights about Read More

ARCHIVED WEBINARS

How to Build a Team of Healthcare Bloggers

How to Build a Team of Healthcare Bloggers

Wed. Feb 15, 2017 AT 12PM CST

Presented by Janet Kennedy of Get Social Health and Carol Bush of The Social Nurse

Join Janet Kennedy and Carol Bush for a fresh look at blogging.Learn about:Building a team of bloggersPlanning and managing contentEncouraging participation 

Hospital Sponsored Online Patient Support Groups

Hospital Sponsored Online Patient Support Groups

Tue. Jan 31, 2017 AT 2PM CST

Presented by Ed Bennett, Janet Gripshover and Colleen Young

Presented by Ed Bennett, Janet Gripshover, Nurse Practitioner at University of Maryland and Colleen Young, Community Director of Mayo Clinic Connect.A few years ago, Ed Bennett helped Read More

What Health Care can Learn about Social Media from a Grocery Chain

What Health Care can Learn about Social Media from a Grocery Chain

Thu. Nov 3, 2016 AT 2PM CST

Presented by Keith Boswell, Director of Social Media Strategy at Meijer

Before joining Meijer as Director of Social Media Strategy, Keith Boswell spent over 15 years in healthcare digital marketing for organizations like Kaiser Permanente. Now Read More

Twitter: Health Happens Here

Twitter: Health Happens Here

Wed. Aug 17, 2016 AT 12PM CST

Presented by Jasmin Fernando, Senior Account Executive at Twitter, and Jessica Coleman, Senior Account Manager at Twitter

Does your organization have a Twitter account? Learn how to optimize Twitter from Senior Account Executive Jasmin Fernando and Senior Account Manager Jessica Coleman.

Physicians, Patients & Rare Diseases on Social Media

Physicians, Patients & Rare Diseases on Social Media

Tue. Jul 26, 2016 AT 2PM CST

Presented by Dr. Joseph Dearani, Chair of the Division of Cardiovascular Surgery at Mayo Clinic and Cynthia Burstein Waldman, Patient

In this webinar, Dr. Dearani and Cynthia Burstein Waldman share their stories about using social media and discuss how they have found social media helpful Read More

Content Strategy and Facebook Engagement

Content Strategy and Facebook Engagement

Tue. Jun 21, 2016 AT 12PM CST

Presented by Sarah Wice-Courtney, Corporate Communications Manager at St. Elizabeth Healthcare, Theresa Taylor, Marketing Communications Manager at St. Elizabeth Healthcare, Nathan Engels, Senior Marketing Strategist at Northlich.

St. Elizabeth Healthcare is rethinking their use of social media and it has more than doubled their engagement in just a few short months.In this Read More

Converting Coverage Into Actions - Search, Social and the News Release

Converting Coverage Into Actions - Search, Social and the News Release

Wed. May 25, 2016 AT 11AM CST

Presented by Serena Ehrlich, Business Wire's Director of Social and Evolving Media

Is your news reaching and activating your key audiences? Serena Ehrlich discusses converting news coverage into actions.This webinar covered the modern news consumer, the role Read More

Case Study: Publishing Press Ganey Scores Online

Case Study: Publishing Press Ganey Scores Online

Wed. Apr 20, 2016 AT 12PM CST

Presented by Erik Bergstrom, eBusiness Manager, Dental Associates

Frustrated by the message that’s being shared about your providers at online review sites like HealthGrades, Vitals, or Yelp? Erik Bergstrom discusses how to take Read More

March Webinar: Mayo Clinic Social Media Network on Blab

March Webinar: Mayo Clinic Social Media Network on Blab

Thu. Mar 31, 2016 AT 2PM CST

Presented by Janet Kennedy of GetSocialHealth and Mike Sevilla, M.D., a member of our External Advisory Board

In just nine months, Blab.im has gotten significant traction as an easy-to-use, mobile-friendly video chat platform. While Periscope is great for interactive one-to-many broadcasts, Blab Read More

Online Reputation: The Difference Between Success and Bankruptcy

Online Reputation: The Difference Between Success and Bankruptcy

Thu. Feb 18, 2016 AT 12PM CST

Presented by Presented by Jeff Segal, M.D., board-certified neurosurgeon and founder of eMerit and Medical Justice

Patients are flocking to the Internet to choose a doctor. Jeff Segal, M.D. discussed how doctors can get actionable feedback internally and reviews posted online.Also Read More

From Magician to Lover: Digital Storytelling

From Magician to Lover: Digital Storytelling

Tue. Jan 19, 2016 AT 3PM CST

Presented by Presented by Kristina Garla, Marketing and Digital Strategy Manager, Epworth HealthCare; Melbourne, Australia

Kristina will share her post analysis of Epworth HealthCare’s digital journey to demonstrate how the archetype wheel can be used to develop a well-rounded brand. Read More

Crisis Communications in a 24/7 News Cycle

Crisis Communications in a 24/7 News Cycle

Thu. Nov 19, 2015 AT 12PM CST

Presented by Presented by Kristine Austin, KS Austin Communications

For the last 15 years, Kristine Austin has consistently scored coverage in--and kept clients out of--outlets such as the Wall Street Journal, People magazine, the Read More

How to Engage Your Donors Online

How to Engage Your Donors Online

Tue. Oct 20, 2015 AT 12PM CST

Presented by Presented by Laura Strand, Director of Annual Giving at Mayo Clinic

For years Mayo Clinic's Department of Development had a robust direct mail program but had not entered online fundraising in a strategic way. Through testing Read More

Showcasing Community at the New SMHN Website

Showcasing Community at the New SMHN Website

Tue. Aug 25, 2015 AT 12PM CST

Presented by Presented by Lee Aase, Dan Hinmon and Colleen Young

Mayo Clinic’s Social Media Health Network community platform needed a refresh. Get a behind-the-scenes look at the process that led to the new SMHN site, Read More

Leveraging LinkedIn for Your Hospital

Leveraging LinkedIn for Your Hospital

Tue. Jul 21, 2015 AT 12PM CST

Presented by Presented by Michael Yoder

Michael Yoder explains how to enhance a LinkedIn page to strategically position your organization as a thought leader and expert in health care. He explores how to choose and use content Read More

Getting Physicians Involved and Engaged With Social Media

Getting Physicians Involved and Engaged With Social Media

Wed. Jun 24, 2015 AT 12PM CST

Presented by Presented by Libby Mitchell

Libby Mitchell, Social Media Coordinator at University of Utah Health Care describes best practices she has developed for working with physicians. Focusing on five physicians Read More

Relationship Resuscitation: Using Social Media for Service Recovery

Relationship Resuscitation: Using Social Media for Service Recovery

Thu. May 21, 2015 AT 12PM CST

Presented by Presented by Amanda Changuris

Are you responsible for social media monitoring and service recovery? In this review of real case examples, Amanda Changuris, the Twitter lead and blog co-lead Read More

Highlights from SXSW2015

Highlights from SXSW2015

Wed. Apr 29, 2015 AT 12PM CST

Presented by Presented by Hugh Forrest, Reed Smith and Greg Matthews

Learn about the evolution of South by Southwest Interactive Festival (SXSW) and discover how organizers have managed overall scale, participation, and content growth. SXSW Director , Hugh Forrest; Read More

Why Twitter is Worth Physicians' Time

Why Twitter is Worth Physicians' Time

Thu. Mar 26, 2015 AT 12PM CST

Presented by Presented by Matthew Katz, Amy Kotsenas, Mike Sevilla, Christian Sinclair and Farris Timimi

If you're a physician wondering whether you should get involved on Twitter, or if you're a hospital communicator who wants to encourage physician involvement, this Read More

© Mayo Clinic Social Media Network. All Rights Reserved.