Discussions

Yelp Claiming Agreement and bulk claiming process

Posted by Erik Bergstrom @erikbergstrom, Apr 25, 2017

Good morning!

Forgive me in advice for this rant about Yelp.

Have any of you ever signed Yelp’s Claiming Agreement? Or, have any of you with multiple locations ever gone through their bulk claiming process? Here’s some background…

We have 12 of our locations on Yelp currently. A Yelp sales rep has been on me for months to try to get me to advertise. Recently, while trying to get our two newest locations on Yelp (by entering the location data manually on their site), I got stuck in their web of their “bulk claiming process.” The odd thing is, the bulk claiming process is a little late to the party, since we already have 12 locations on Yelp. I just need to add two more. I had already key-stroked all that data into their site, then hit a wall when it recognized I has multiple locations. (A truly wonderful user experience.)

Add to that nonsense the Claiming Agreement, which includes the language that every business owner loves: “The Site employs automated software in an effort to showcase the most reliable and useful reviews while displaying other reviews less prominently. Client understands that while Yelp uses such automated software to identify potentially less helpful reviews, the software may somethings suppress legitimate reviews or fail to detect illegitimate reviews.”

They want me to sign off that I’m OK with that. I’m not OK with that. (I didn’t sign it for the first 12 locations, by the way.)

Has anyone signed this document? I’m certain in the grand scheme of things it will never be an issue, but it just doesn’t seem right to me to sign off on something that may become an issue in the future.

Add to all of this the fact that I don’t believe many people turn to Yelp to choose their next healthcare provider. My gut feeling at this is confirmed by looking at our analytics which show that we’ve received a very, very small amount of traffic from the 12 listings we already have on Yelp.

Thanks for listening,
Erik

Ugh @erikbergstrom. Love those disclosures! Our Mayo Clinic expert on Yelp is @toffenbacher. I’m tagging her in case she can add some insight here. @ronniedean and @cassiprice may also have suggestions.

REPLY

Thanks, Dan, I appreciate it!

REPLY

Good luck, Eirk!

Just sharing an approach we’re using. We have been working with Yext to claim and correct info on all our listings across the major location sites, Google My Business, Facebook Places, Yelp. It is not cheap but as increasingly consumers are finding and responding to information about you on third-party sites, not your own website, it makes sense to pay to clean it up and keep it that way.

REPLY
@cynthiamanley

Good luck, Eirk!

Just sharing an approach we’re using. We have been working with Yext to claim and correct info on all our listings across the major location sites, Google My Business, Facebook Places, Yelp. It is not cheap but as increasingly consumers are finding and responding to information about you on third-party sites, not your own website, it makes sense to pay to clean it up and keep it that way.

Jump to this post

Thanks for the feedback. We use Moz Local to take care of claiming all our locations across the vast array of local directories. This is more about having the ability to respond to a Yelp review as the business owner.

Thanks again,
Erik

REPLY
Please login or register to post a reply.