Mayo Clinic Social Media Network
I'm working on an idea and I'd like to identify a handful of MCSMN members who LOVE analytics. Who really enjoys digging into campaign analytics?
Liked by Christy Owenby, Bettina Halvorson, Lauryn Blakesley, Angi Moore
I do not run campaigns, but I love using analytics to find out what is happening on my website – I use Google analytics, Tag manager and Data studio. Always want to learn more and dig into the stats!
Liked by Dan Hinmon, MCSMN Director
LOVE analytics! Love being able to show our physicians and healthcare organizations REAL numbers and how marketing reaches potential and current patients.
@DanHinmon I am a data geek! I hope to bring a new level of analytics to my company. I like interesting data, but actionable data is so much more important!
@DanHinmon I love a good dive into campaign analytics!
I am working closely with Healthcare Supply Chains and need to bring actionable and useful Analytics on a daily basis! For me it is extremely important to have truthful and useful analytics on hand.
Analytics is my happy place.
Glad to know your interests @jjafari @bettinahalvorson @laurynb @angela_k_moore @moxycompany and @chrisgdclarke. Follow-up question: What's your favorite tool (or your favorite tools) for tracking social media metrics – and why? Chris – I know you already listed some, but if you could elaborate that would be great.
@DanHinmon I typically review Google Analytics, and am taking courses on Tag Manager and Data Studio to do a deeper dive. I would be happy to update when I have completed the courses.
I use Google Analytics, Google My Business, I track our Social Media to detect what posts get the most engagement as well as reach. I started a KPI spreadsheet to monitor our Data to create statistics and compare to previous years. I also monitor our email Newsletters and track that engagement. There is a lot of tools that I use to continue to grow.
Great suggestions, @bettinahalvorson and @angela_k_moore. Thanks for sharing here.
Liked by Bettina Halvorson
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I historically have pulled data from Twitter Analytics, Facebook Insights, LinkedIn Analytics and Instagram Insights into a spreadsheet for KPI analysis. About a year ago I started using Meltwater Engage for the scheduling/monitoring function, but their reporting tool has also been a HUGE time saver. Love it!
Good to know about Meltwater, @jjafari.
I did the basic and advanced GA courses. I realise Google analytics doesn't track everyone – I have double the number logged into the backend of my website at any one time than seen on google analytics so if anything GA underestimates the stats – but I use it anyway. I use data studio to pull data from GA and Google search console. I'm still looking for a free app or software to also pull data from my website back end.
Liked by Dan Hinmon, MCSMN Director, Bettina Halvorson
Thanks, @chrisgdclarke. I see you're a radiologist in Nottingham, England. That's a very interesting perspective. When you say "my website" what are you referring to? Do you have your own, or do you manage the site for a hospital or clinic?
It's a personal site: http://www.radiologycafe.com – Basically an educational site to help radiology trainees and those applying to clinical radiology in the UK. I have a login area for those wanting to practise mock exams (https://www.radiologycafe.com/radiology-trainees/mock-anatomy-exams). I don't manage a hospital or clinic website, but do post on my departments Twitter feed occasionally.
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