Discussions

Who loves analytics?

Posted by Dan Hinmon, MCSMN Director @DanHinmon, Fri, Apr 12 2:05pm

I'm working on an idea and I'd like to identify a handful of MCSMN members who LOVE analytics. Who really enjoys digging into campaign analytics?

I do not run campaigns, but I love using analytics to find out what is happening on my website – I use Google analytics, Tag manager and Data studio. Always want to learn more and dig into the stats!

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LOVE analytics! Love being able to show our physicians and healthcare organizations REAL numbers and how marketing reaches potential and current patients.

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@DanHinmon I am a data geek! I hope to bring a new level of analytics to my company. I like interesting data, but actionable data is so much more important!

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@DanHinmon I love a good dive into campaign analytics!

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I am working closely with Healthcare Supply Chains and need to bring actionable and useful Analytics on a daily basis! For me it is extremely important to have truthful and useful analytics on hand.

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Analytics is my happy place.

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Glad to know your interests @jjafari @bettinahalvorson @laurynb @angela_k_moore @moxycompany and @chrisgdclarke. Follow-up question: What's your favorite tool (or your favorite tools) for tracking social media metrics – and why? Chris – I know you already listed some, but if you could elaborate that would be great.

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@DanHinmon I typically review Google Analytics, and am taking courses on Tag Manager and Data Studio to do a deeper dive. I would be happy to update when I have completed the courses.

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I use Google Analytics, Google My Business, I track our Social Media to detect what posts get the most engagement as well as reach. I started a KPI spreadsheet to monitor our Data to create statistics and compare to previous years. I also monitor our email Newsletters and track that engagement. There is a lot of tools that I use to continue to grow.

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Great suggestions, @bettinahalvorson and @angela_k_moore. Thanks for sharing here.

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@DanHinmon

Glad to know your interests @jjafari @bettinahalvorson @laurynb @angela_k_moore @moxycompany and @chrisgdclarke. Follow-up question: What's your favorite tool (or your favorite tools) for tracking social media metrics – and why? Chris – I know you already listed some, but if you could elaborate that would be great.

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I historically have pulled data from Twitter Analytics, Facebook Insights, LinkedIn Analytics and Instagram Insights into a spreadsheet for KPI analysis. About a year ago I started using Meltwater Engage for the scheduling/monitoring function, but their reporting tool has also been a HUGE time saver. Love it!

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@jjafari

I historically have pulled data from Twitter Analytics, Facebook Insights, LinkedIn Analytics and Instagram Insights into a spreadsheet for KPI analysis. About a year ago I started using Meltwater Engage for the scheduling/monitoring function, but their reporting tool has also been a HUGE time saver. Love it!

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Good to know about Meltwater, @jjafari.

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@DanHinmon

Glad to know your interests @jjafari @bettinahalvorson @laurynb @angela_k_moore @moxycompany and @chrisgdclarke. Follow-up question: What's your favorite tool (or your favorite tools) for tracking social media metrics – and why? Chris – I know you already listed some, but if you could elaborate that would be great.

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I did the basic and advanced GA courses. I realise Google analytics doesn't track everyone – I have double the number logged into the backend of my website at any one time than seen on google analytics so if anything GA underestimates the stats – but I use it anyway. I use data studio to pull data from GA and Google search console. I'm still looking for a free app or software to also pull data from my website back end.

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Thanks, @chrisgdclarke. I see you're a radiologist in Nottingham, England. That's a very interesting perspective. When you say "my website" what are you referring to? Do you have your own, or do you manage the site for a hospital or clinic?

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@DanHinmon

Thanks, @chrisgdclarke. I see you're a radiologist in Nottingham, England. That's a very interesting perspective. When you say "my website" what are you referring to? Do you have your own, or do you manage the site for a hospital or clinic?

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It's a personal site: http://www.radiologycafe.com – Basically an educational site to help radiology trainees and those applying to clinical radiology in the UK. I have a login area for those wanting to practise mock exams (https://www.radiologycafe.com/radiology-trainees/mock-anatomy-exams). I don't manage a hospital or clinic website, but do post on my departments Twitter feed occasionally.

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