Discussions

What would you like to learn at our next annual conference?

Posted by Dan Hinmon, MCSMN Director @dahinmon, Jan 30, 2019

We've posted our Call for Presentations today for our 2019 Annual Conference. It's October 22 and 23 in Rochester, MN. https://socialmedia.mayoclinic.org/2019/01/30/call-for-presentations-for-mcsmn-2019-annual-conference/

My question for you is, What would you like to learn at this year's conference? Burning issues you think we should address? Workshop ideas you'd love to attend? Keynote speakers you're dying to hear from? Conference features you'd like us to add?

Comment here.

And if you've got a story to tell or idea to share, submit to our Call for Presentations. We'd love to feature you!

Hi @DanHinmon! So exciting that this year's conference is coming up! Some ideas from me:

– A presentation on the future of social media and what's to come
– FB Live and best practices for a social team of 1 and no fancy equipment
– How a hospital uses Instagram and IG stories (specific campaign or case study)
– Social media analytics and which metrics to track over time to show success
– FB ads best practices (boosted and regular ads)
– Specific case study of a social media campaign and the process
– Content calendar planning best practices
– Social media and physicians (best practices, successful campaigns)
– LinkedIn best practices
– International social media accounts (Weibo)

If I think of anymore, I'll add them here.

Thanks!
Monique

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One of the things we've worked hard at over the past year is getting away from relying so much on social media, mainly Facebook, and the success and failure of our newsroom stories.

We've focused a lot more on Google and rewriting headlines for searches and looking toward voice activation.

It's made a huge difference as our numbers have increased (a lot) and we are not living and dying by Facebook. We are also actually working with our Marketing/web team together on this.

I think this would be an interesting topic and the approaches people are taking to forge their own way.

Interested in other's thoughts as well.

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@moniquet

Hi @DanHinmon! So exciting that this year's conference is coming up! Some ideas from me:

– A presentation on the future of social media and what's to come
– FB Live and best practices for a social team of 1 and no fancy equipment
– How a hospital uses Instagram and IG stories (specific campaign or case study)
– Social media analytics and which metrics to track over time to show success
– FB ads best practices (boosted and regular ads)
– Specific case study of a social media campaign and the process
– Content calendar planning best practices
– Social media and physicians (best practices, successful campaigns)
– LinkedIn best practices
– International social media accounts (Weibo)

If I think of anymore, I'll add them here.

Thanks!
Monique

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Thanks for these great ideas, @moniquet. And thanks again for the presentation you and @tomhardej gave at our 2018 conference: When, Whether and How to Join the Social Conversation: The Debate Around Thoughts and Prayers. Our attendees really enjoyed it!

Liked by Monique Costa

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Thanks @JeffCalaway. A presentation on how to thrive on social without paying a fortune to Facebook would be really interesting. Your presentation at our 2017 conference on Newsjacking was really great. Maybe we need to book you for an upcoming webinar to talk about the success you're having adapting your content. Are you willing?

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I second virtually all of @moniquet 's suggestions!
I would really like to hear about how other organizations handle/track/respond to complaints that come in via social channels (and elsewhere on the web). There's been some good conversation on the topic on here recently, would be great to learn best practices.

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Riffing off of @JeffCalaway – the relationship between Social Media and the Website, and Marketing and the Website team, and looking at how the whole digital platform (including EHRs) can work better together is undiscovered country, especially if focused on patient outcomes ie how do you organizationally align your entire digital platform around key medical initiatives- ( examples would be the opioid crisis, obesity, cardiac disease, vaccinations…). In my opinion this isn’t a technology challenge so much as an internal cultural challenge ….

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@lucybordewick

I second virtually all of @moniquet 's suggestions!
I would really like to hear about how other organizations handle/track/respond to complaints that come in via social channels (and elsewhere on the web). There's been some good conversation on the topic on here recently, would be great to learn best practices.

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I like this idea @lucybordewick. For anyone who's missed the conversation, the discussion Lucy's referring to is here: https://socialmedia.mayoclinic.org/discussion/social-response-patient-experience-collaboration/

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@matthewrehrl

Riffing off of @JeffCalaway – the relationship between Social Media and the Website, and Marketing and the Website team, and looking at how the whole digital platform (including EHRs) can work better together is undiscovered country, especially if focused on patient outcomes ie how do you organizationally align your entire digital platform around key medical initiatives- ( examples would be the opioid crisis, obesity, cardiac disease, vaccinations…). In my opinion this isn’t a technology challenge so much as an internal cultural challenge ….

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I always like how you think big picture, @matthewrehrl. Thanks for this and also the great presentation you gave in Florida last November on Ikigai. Still thinking of how to find that life balance.

Liked by Matthew Rehrl

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@matthewrehrl

Riffing off of @JeffCalaway – the relationship between Social Media and the Website, and Marketing and the Website team, and looking at how the whole digital platform (including EHRs) can work better together is undiscovered country, especially if focused on patient outcomes ie how do you organizationally align your entire digital platform around key medical initiatives- ( examples would be the opioid crisis, obesity, cardiac disease, vaccinations…). In my opinion this isn’t a technology challenge so much as an internal cultural challenge ….

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So true. In PR, we've made it a mission over the past year to work together with the people right down the hall. We've teamed up on drowning prevention, Safe Sleep and other campaigns (opioid is coming). Plus, getting to know them and working with them has allowed me to see that people are booking appointments through our newsroom. They are actually clicking those links to go to our .org page. The fact we can now show our newsroom is generating business has been huge for us. That's what I'm working on new is better tracking and working with Marketing. Who knew?

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Facebook – a literal love-hate thing. BUT, it is still a necessary (evil?) platform and can work. If you are thinking about national level speakers, I'd suggest Andrea Vahl. She is smart, fun (and funny) and knows Facebook ads inside and out. Unlike some social media experts, she actually has clients and places facebook ads for them. I'd consider booking her for a workshop as well as a presentation. https://www.andreavahl.com/about

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There are a lot of cool new tools out there. I think a session (informal or formal) on getting the most bang for your buck would be helpful, especially for small systems and healthcare practices.

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@jkennedy93

There are a lot of cool new tools out there. I think a session (informal or formal) on getting the most bang for your buck would be helpful, especially for small systems and healthcare practices.

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Both great suggestions, @jkennedy93. I'm checking out Andrea Vahl's website. Thanks!

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I think it would be interesting to hear tips and tricks from a panel of solo social media pros. It seems like a lot of us work on marketing teams where we're the only social media person. I also second suggestions from @moniquet about analytics and upcoming social media trends.

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Here is another Keynote speaker to consider. Mark Schaefer is a highly regarded social media and marketing blogger, teacher, speaker, and forward-thinking idea guy. He just published a new book called "Marketing Rebellion (The Most Human Company Wins)". It's about the change to human-centric marketing. Here a few links. Let me know if you want/need an introduction. https://businessesgrow.com/rebellion/ https://businessesgrow.com/

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I like the suggestions above. I'm also interested in using social media for research dissemination.

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