Discussions

We started a podcast, feedback welcome

Posted by Roland Wilkerson @rowilkerson, Thu, Aug 22 7:02am

Hi guys: Novant Health, based in NC started a podcast on popular/important health topics. We've got a few actually. I'm overseeing the Healthy Headlines channel, also the name of our news site. We're doing 10-minute bite-sized pieces but will be branching out over time. The easy part is coming up with content. The hard part is getting listeners. Love to hear from anyone who's had success. Here's the link.https://www.novanthealth.org/home/about-us/get-connected/novant-health-podcast.aspx?utm_source=all&utm_medium=podcast&utm_campaign=Vanity%20URL
Click "Anchor" to listen at your desk. We're at Spotify, etc.
Roland Wilkerson

Although I do not have any experience as a content provider I would like to let you know that your podcasts sound good and have appealing content. Keep up the good work!

REPLY

A very good move BTW.

As regard to your question, I believe getting more listeners would be achieved by
1. Promoting your podcast through different social media channels. which will also get you more traffic to your website and try to make use of it by planning a good landing page and UX for your website.

2. Align your podcast topics to the hot topics.

3. Try to engage with local famous radio and TV channels to feature your podcasting and the important topics it discuss.

4. Engage the local community by asking them what is the topics they want to hear about.

That is what I have in mind for now, hoping to be helpful

REPLY

As one podcaster to another – NICE JOB!

For audience adoption it is a process… @chrisboyer and I are 135 episodes in and we have not spent money – yet. Our audience is different than yours but the organic promotion is a good/logical one but you might consider some FB dollars to push this content in front of others.

Do a pull quote/audio file from the show to use as the ad and see how that works for you.

REPLY

Awesome, Reed. Thanks so much for taking time to reply and offer some pointers. I'm a longtime listener. LOVED the episode with the True North guest. I learned a lot from her. I appreciated her comments about taking chances and going with a little edge. Here's one thing we tried that did well: https://www.novanthealth.org/healthy-headlines/an-all-women-team-in-the-or I chatted with Chris Boyer two years ago right after I started because I jumped into this job from journalism. He was a big help, too. Thanks again. Roland

REPLY
@mhelmi

A very good move BTW.

As regard to your question, I believe getting more listeners would be achieved by
1. Promoting your podcast through different social media channels. which will also get you more traffic to your website and try to make use of it by planning a good landing page and UX for your website.

2. Align your podcast topics to the hot topics.

3. Try to engage with local famous radio and TV channels to feature your podcasting and the important topics it discuss.

4. Engage the local community by asking them what is the topics they want to hear about.

That is what I have in mind for now, hoping to be helpful

Jump to this post

Hi Dr. Helmi: Love this. Getting local TV and radio is a great idea. Their listeners view them as family and will follow their lead. Thanks so much for much for time and smart thoughts. Roland

REPLY

One other thing you might consider is using Audiograms as part of your promotion. This is something that we have been tinkering with as a future state potential for our podcast network. MPR does a great job promoting them on Twitter (see:

). Also, here is a fun tool to test them out for free: https://www.headliner.app/

REPLY

Beautiful, Chris. Thanks for the time and will check this out. Roland

REPLY
@reedsmith

As one podcaster to another – NICE JOB!

For audience adoption it is a process… @chrisboyer and I are 135 episodes in and we have not spent money – yet. Our audience is different than yours but the organic promotion is a good/logical one but you might consider some FB dollars to push this content in front of others.

Do a pull quote/audio file from the show to use as the ad and see how that works for you.

Jump to this post

I like that

REPLY
@rowilkerson

Hi Dr. Helmi: Love this. Getting local TV and radio is a great idea. Their listeners view them as family and will follow their lead. Thanks so much for much for time and smart thoughts. Roland

Jump to this post

My pleasure, will be waiting for a feedback about what works for you.

REPLY
Please login or register to post a reply.

© Mayo Clinic Social Media Network. All Rights Reserved.