Using Content Creation as a Strategy
I'm now working for a nonprofit disease advocacy org. My current priority is a revised social media strategy to integrate/build upon the revised SEO strategy I implemented with the new website launch in May that's working well.
Currently the team posts high-quality information on social, but most of it is curated content that is not driving traffic to the org's website. They are also posting on social 3-5 times a day which seems like too much to me. I am wondering if anyone has implemented a content curation strategy that integrates well with a website and doesn't result in such frequent posting schedule on social media. Has anyone tried something like a weekly wrap up of curated content shared on social media that is posted as a blog on a website? Any other ideas?